»»   REGISTER 
The seminar provided very useful info to take back to management in order to make better decisions in our use of social media tools. - Web Communications Advisor, Health Canada
 
 

Digital Transformation of Public Sector Marketing

Embrace Digital Marketing to Connect with Citizens and Meet Your Communication Goals

September 25 - 26, 2018  ·  Ottawa, Ontario
 
   
 
Day Two Program Agenda: Wednesday, September 26, 2018
   
7:30 - 8:30        Continental Breakfast
 
8:30 - 8:45
Opening Remarks from the Chair
 
8:45 - 9:45
Mobile Engagement: Creating a Cohesive Customer Journey
  • Best-kept secrets of serving customers via mobile apps
  • How mobile apps are improving government engagement
  • Five essentials to overcoming administrative burdens and increasing productivity
  • How to design and implement apps within public service agencies
  • Identifyingthe most cost-effective and evolving types of apps within public service
 
9:45 - 10:30
How We Improved Citizen Engagement with Our Organization
  • Five ways to improve citizen engagement initiatives
  • How to design and implement citizen participation programs effectively
  • How more citizens can be brought into the decision-making process
  • Latest developments in making government more responsive and effective
  • How to improve the current approach to engagement
 
10:30 - 10:45        Networking Break
 
10:45 - 11:30
Twitter in the Govsphere: What Works and What Doesn't
  • Key steps you need to get up and running
  • Identifying ways to use Twitter for analytics
  • Dos and don'ts to increase the scope of your Twitter network
  • Real-life examples of how federal agencies are effectively expanding their network
  • How using this important tool can help accomplish your mission
 
10:45 - 11:30
Changing Role of Public Sector Marketing and Communications Departments
  • Impact of technology on communication and marketing strategies
  • What are leading organizations doing?
  • What changes can we expect over the next 2-5 years?
 
12:30 - 1:30        Luncheon Break
 
1:30 - 2:30
How We Improved Citizen Engagement with Our Organization
  • Five ways to improve citizen engagement initiatives
  • How to design and implement citizen participation programs effectively
  • Insights into how more citizens can be brought into the decision-making process
  • Latest developments in making government more responsive and effective
  • How to improve the current approach to engagement
 
2:30 - 2:45        Networking Break
 
2:45 - 3:45
Content Marketing: Examples of Proven Strategies
  • Translating content that is compelling to decision makers
  • How to map your target audience
  • Five essential steps to diversifying your content formats
  • How to overcome challenges in translating content in a constantly changing industry
  • Identifying, preventing and avoiding government marketing pitfalls
 
3:45 - 4:30
Video Power: Increase Reach and Accessibility
  • How the use of video can be used for informing and empowering citizens
  • Five steps to using video as a comprehensive communication strategy
  • How video content increases engagement with target audiences
  • How to successfully express your core message
  • Tips, tricks and techniques on how to make the best use of video
 
4:30        End of Day Two
 

SHARE:

 

Your role as a communications professional in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded services, safeguard agency reputation, and maintain public confidence. New distribution tools and emerging channels for marketing communications offer opportunities for improved dialogue and public administration. Staying up to date on media tools and measurement strategies is essential for successfully managing your communications plan.

INFONEX's Digital Transformation of Public Sector Marketing will help you design an integrated marketing strategy that raises the profile of your agency and help you develop high-quality content that is valuable to your audience - the Canadian people. Drawing on lessons learned from both the public and private sectors, this two-day program will provide insight and guidance on key issues such as citizen engagement, setting goals, tracking progress, and measuring effectiveness, tailoring your message for different media users and audience perspectives, and how to appeal to young Canadians.

Get proactive strategies on integrating social media and emerging digital channels into your overall communications strategy. Understand why investing in digital media content is important for the future of your organization. Examine techniques for developing a proactive, crisis communications plan and learn why monitoring and listening to media channels is important. Learn to engage your audience by developing a compelling story - understand the value of narrative - and evaluate analytics tools that will tell you if you are getting the right message across to the right people.

For over two decades, INFONEX has been developing successful training seminars and events to assist professionals like you to meet the high demands of the public service. Join us at Digital Transformation of Public Sector Marketing, in Ottawa, for practical strategies for the next generation of digital platforms and social media initiatives, and take home tips for fostering engagement and cultivating a beneficial agency-public dialogue. Register today!

Telephone: 1.800.474.4829  |   360 Bay Street, Suite 900, Toronto, ON  M5H 2V6   |   Fax: 1.800.558.6520  |  Contact Us
© 2000-2018 INFONEX Inc.