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The seminar provided very useful info to take back to management in order to make better decisions in our use of social media tools. - Web Communications Advisor, Health Canada
 
 

Public Sector Marketing Communications

Get Strategies on Integrating Emerging Channels into Your Communications Strategy

September 25 - 26, 2018  ·  Ottawa, Ontario
 
   
 
Practical Strategies for the Next Generation of Digital Platforms and Social Media Initiatives
  • Get proactive strategies on integrating social media and emerging digital channels into your overall communications strategy
  • Understand why investing in digital media content is important for the future of your organization
  • Get the strategies to develop a crisis communications strategy proactively and learn why online communications is important
  • during a crisis
  • Learn how to align people, process, policies and technology
  • Create business goals and learn how they matter when measuring ROI and the effectiveness of your communications
  • Learn to engage your audience by developing a compelling story: how to communicate effectively using non-traditional media channels
  • Evaluate the effectiveness of your analytics tools and techniques: are you tracking the right metrics?
  • Get tips for improving your social media content plan
   
Public Sector Marketing Communications Brochure Download Brochure as PDF File
   
 
A Snapshot of Previous Participants

Who Has Presented at Our Earlier Public Sector Marketing Communications Events:
 
Farmer Hudson Riel Aird Lacoursiere Maddock Westwood
Henry Pratt Rodier Wenn Cassidy Westwood Farmer
Prini Skeaff Mulaire Wenn Cassidy Westwood Bertrand
 
   
 
Learned more about why we should be using social media and how it will help . . . lots of information now to take back to senior management to build our case for why we need to do this.
- Manager Web Services
Employment and Social Development Canada (formerly HRSDC)
  
The seminar provided very useful info to take back to management in order to make better decisions in our use of social media tools (when to use, what, how to measure and importance of planning)
- Web Communications Advisor
Health Canada
   
Good case studies, very interesting facts.
- New Media Communications Advisor
Transport Canada
   
Really liked it! Looking forward to apply what I've learned within my organization...Great variety of subjects, case studies, and insights.
- Communications Officer
Financial Consumer Agency of Canada
     
Who Should Attend This Event

Executive Directors, Directors, Managers, Advisors of:
  • Marketing and Communications
  • Citizen Engagement
  • Internal Communications
  • External Communications
  • Public Relations and Public Affairs
  • Employee Communications and Engagement
  • Community Consultation
  • Electronic Communications
  • Information Technology (IT)
  • New Media and Interactive Media
  • Intranet and Internet
  • Government Online
  • Web and Media Content
  • Client Services
 
 
Other Upcoming Events: Courses and Training Seminars

Public Sector Internal Controls - Ottawa
Ottawa, Ontario · May 29 - 30, 2018
Strategic Policy Development for the Public Sector
Ottawa, Ontario · May 29 - 30, 2018
Big Data and Analytics for the Public Sector
Toronto, Ontario · May 29 - 30, 2018
HR Analytics for the Public Sector
Ottawa, Ontario · September 25 - 26, 2018
Public Sector Marketing Communications
Ottawa, Ontario · September 25 - 26, 2018
Preparing for Edibles
Toronto, Ontario · October 2 - 3, 2018
Smart Transportation for Intelligent Cities
Toronto, Ontario · October 16 - 17, 2018
Digital Government 2018
Toronto, Ontario · November 6 - 7, 2018
   
 

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Your role as a communications professional in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded services, safeguard agency reputation, and maintain public confidence. New distribution tools and emerging channels for marketing communications offer opportunities for improved dialogue and public administration. Staying up to date on media tools and measurement strategies is essential for successfully managing your communications plan.

INFONEX's Public Sector Marketing Communications will help you design an integrated marketing strategy that raises the profile of your agency and help you develop high-quality content that is valuable to your audience - the Canadian people. Drawing on lessons learned from both the public and private sectors, this two-day program will provide insight and guidance on key issues such as citizen engagement, setting goals, tracking progress, and measuring effectiveness, tailoring your message for different media users and audience perspectives, and how to appeal to young Canadians.

Get proactive strategies on integrating social media and emerging digital channels into your overall communications strategy. Understand why investing in digital media content is important for the future of your organization. Examine techniques for developing a proactive, crisis communications plan and learn why monitoring and listening to media channels is important. Learn to engage your audience by developing a compelling story - understand the value of narrative - and evaluate analytics tools that will tell you if you are getting the right message across to the right people.

For over two decades, INFONEX has been developing successful training seminars and events to assist professionals like you to meet the high demands of the public service. Join us at Public Sector Marketing Communications, in Ottawa, for practical strategies for the next generation of digital platforms and social media initiatives, and take home tips for fostering engagement and cultivating a beneficial agency-public dialogue. Register today!

Telephone: 1.800.474.4829  |   360 Bay Street, Suite 900, Toronto, ON  M5H 2V6   |   Fax: 1.800.558.6520  |  Contact Us
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