The seminar provided very useful info to take back to management in order to make better decisions in our use of social media tools. - Web Communications Advisor, Health Canada
REGISTER FOR 2018  |  Day One  |  Day Two  | 

Digital Transformation of Public Sector Marketing

Embrace Digital Marketing to Connect with Citizens and Meet Your Communication Goals

September 25 - 26, 2018  ·  Ottawa, Ontario
Confirmed Speakers Include These Experts and More:
Weissenburger McNaughto Marks Lissansky
Verville Westwood Malboeuf-Connolly Mamela
Manage Change in Your Digital Transformation Projects
  • Learn how to acquire ideal customers through segmentation, targeting and positioning
  • Extract meaning and action from your marketing analytics
  • Leverage mobile to stay in touch with your market
  • Get an overview of guidelines and standards
  • Learn about governance and oversight: defining accountability
  • Examine approaches for aligning your strategy with departmental communications plans
  • Understand the rules of engagement: risks of using digital marketing, moderation criteria, response time expectations, consequences for violation
  • Learn what you need for evaluation and measurement: what, when and how to measure
  • Develop guidance for personnel: official use, professional use, personal use
  • Gain insight into using digital marketing tools and techniques to engage with people across various platforms
Digital Transformation of Public Sector Marketing Brochure Download Brochure as PDF File
A Snapshot of Previous Participants

Who Has Presented at Our Earlier Digital Transformation of Public Sector Marketing Events:
Farmer Hudson Riel Aird Lacoursiere Maddock Westwood
Henry Pratt Rodier Wenn Cassidy Westwood Farmer
Prini Skeaff Mulaire Wenn Cassidy Westwood Bertrand
Learned more about why we should be using social media and how it will help . . . lots of information now to take back to senior management to build our case for why we need to do this.
- Manager Web Services
Employment and Social Development Canada (formerly HRSDC)
The seminar provided very useful info to take back to management in order to make better decisions in our use of social media tools (when to use, what, how to measure and importance of planning)
- Web Communications Advisor
Health Canada
Good case studies, very interesting facts.
- New Media Communications Advisor
Transport Canada
Really liked it! Looking forward to apply what I've learned within my organization...Great variety of subjects, case studies, and insights.
- Communications Officer
Financial Consumer Agency of Canada
Who Should Attend This Event

Executive Directors, Directors, Managers, Advisors of:
  • Marketing and Communications
  • Citizen Engagement
  • Internal Communications
  • External Communications
  • Public Relations and Public Affairs
  • Employee Communications and Engagement
  • Community Consultation
  • Electronic Communications
  • Information Technology (IT)
  • New Media and Interactive Media
  • Intranet and Internet
  • Government Online
  • Web and Media Content
  • Client Services
Other Upcoming Events: Courses and Training Seminars

HR Analytics 2019
Toronto, Ontario · March 19 - 20, 2019
Managing Your Duty to Accommodate
Ottawa, Ontario · March 26 - 27, 2019
Public Sector Internal Controls
Toronto, Ontario · March 26 - 27, 2019
Municipal Issues in the Legalization of Cannabis
Toronto, Ontario · April 16 - 17, 2019
Public Sector Policy Development
Ottawa, Ontario · May 22 - 23, 2019
Public Sector Internal Controls
Ottawa, Ontario · May 22 - 23, 2019
Big Data & Analytics
Toronto, ON · May 28 - 29, 2019
HR Analytics for the Public Sector
Ottawa, Ontario · September 24 - 25, 2019
Big Data & Analytics for the Public Sector
Ottawa, Ontario · October 22 - 23, 2019
REGISTER FOR 2018  |  Day One  |  Day Two  | 



Your role as a communications professional in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded services, safeguard agency reputation, and maintain public confidence. New distribution tools and emerging channels for marketing communications offer opportunities for improved dialogue and public administration. Staying up to date on media tools and measurement strategies is essential for successfully managing your communications plan.

INFONEX's Digital Transformation of Public Sector Marketing will help you design an integrated marketing strategy that raises the profile of your agency and help you develop high-quality content that is valuable to your audience - the Canadian people. Drawing on lessons learned from both the public and private sectors, this two-day program will provide insight and guidance on key issues such as citizen engagement, setting goals, tracking progress, and measuring effectiveness, tailoring your message for different media users and audience perspectives, and how to appeal to young Canadians.

Get proactive strategies on integrating social media and emerging digital channels into your overall communications strategy. Understand why investing in digital media content is important for the future of your organization. Examine techniques for developing a proactive, crisis communications plan and learn why monitoring and listening to media channels is important. Learn to engage your audience by developing a compelling story - understand the value of narrative - and evaluate analytics tools that will tell you if you are getting the right message across to the right people.

For over two decades, INFONEX has been developing successful training seminars and events to assist professionals like you to meet the high demands of the public service. Join us at Digital Transformation of Public Sector Marketing, in Ottawa, for practical strategies for the next generation of digital platforms and social media initiatives, and take home tips for fostering engagement and cultivating a beneficial agency-public dialogue. Register today!

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