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The seminar provided very useful info to take back to management in order to make better decisions in our use of social media tools. - Web Communications Advisor, Health Canada
 
 

Digital Transformation of Public Sector Marketing

Embrace Digital Marketing to Connect with Citizens and Meet Your Communication Goals

September 25 - 26, 2018  ·  Ottawa, Ontario
 
   
 
Day One Program Agenda: Tuesday, September 25, 2018
 
8:00 - 9:00        Registration and Continental Breakfast
 
9:00
Welcome and Opening Remarks from the Chair
 
9:15
Driving ROI: Maximize the Benefits of Public Sector Channel Shift
 
10:15        Networking Break
 
10:45
CASE STUDY
Delivering Services with Impact through Client Segmentation and Positioning
 
11:45        Luncheon Break
 
1:00
Increasing Citizen Trust and Engagement with Government
 
2:00        Networking Break
 
2:20
Applying Design Thinking in Government Communications
 
3:20
Digital Transformation: Increasing the Velocity of Digital Change in the Public Sector
 
4:20        End of Day One
   
   
 
Day Two Program Agenda: Wednesday, September 26, 2018
 
8:00 - 9:00        Continental Breakfast
 
9:00
Opening Remarks from the Chair
 
9:15
Mobile Engagement: Creating a Cohesive Customer Journey
 
10:15        Networking Break
 
10:45
Twitter in the Gov-sphere: What works? What doesn't?
 
11:45        Luncheon Break
 
1:00
How We Improved Citizen Engagement with Our Organization
 
2:00        Networking Break
 
2:20
Content Marketing: Examples of Proven Strategies
 
3:20
Video Power: Increase Reach and Accessibility
 
4:20        End of Day One
 

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Your role as a communications professional in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded services, safeguard agency reputation, and maintain public confidence. New distribution tools and emerging channels for marketing communications offer opportunities for improved dialogue and public administration. Staying up to date on media tools and measurement strategies is essential for successfully managing your communications plan.

INFONEX's Digital Transformation of Public Sector Marketing will help you design an integrated marketing strategy that raises the profile of your agency and help you develop high-quality content that is valuable to your audience - the Canadian people. Drawing on lessons learned from both the public and private sectors, this two-day program will provide insight and guidance on key issues such as citizen engagement, setting goals, tracking progress, and measuring effectiveness, tailoring your message for different media users and audience perspectives, and how to appeal to young Canadians.

Get proactive strategies on integrating social media and emerging digital channels into your overall communications strategy. Understand why investing in digital media content is important for the future of your organization. Examine techniques for developing a proactive, crisis communications plan and learn why monitoring and listening to media channels is important. Learn to engage your audience by developing a compelling story - understand the value of narrative - and evaluate analytics tools that will tell you if you are getting the right message across to the right people.

For over two decades, INFONEX has been developing successful training seminars and events to assist professionals like you to meet the high demands of the public service. Join us at Digital Transformation of Public Sector Marketing, in Ottawa, for practical strategies for the next generation of digital platforms and social media initiatives, and take home tips for fostering engagement and cultivating a beneficial agency-public dialogue. Register today!

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