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The seminar provided very useful info to take back to management in order to make better decisions in our use of social media tools. - Web Communications Advisor, Health Canada
 
 

Digital Transformation of Public Sector Marketing

Embrace Digital Marketing to Connect with Citizens and Meet Your Communication Goals

September 25 - 26, 2018  ·  Ottawa, Ontario
 
   

Digital Transformation of Public Sector Marketing will be held at a convenient downtown location in Ottawa which could include the Ottawa Conference and Event Centre or the Radisson Hotel Parliament Hill. Detailed venue information will be forthcoming as it becomes available.

Accommodation

Registration fees do not include hotel accommodation. Registration fees include all conference materials, continental breakfast, lunch, and refreshments. Parking and accommodation are not included.

Sponsors and Event Partners

INFONEX regularly works with corporate sponsors and top Canadian and international associations to align our industry-leading events with related associations and solution providers. By registering for this event, you are agreeing to receive an introductory message from our sponsors and association partners. We value your privacy, if you do not wish to be contacted by event partners [click here] to advise our sponsorship program coordinator.

Are you a solution provider? Position yourself as an innovative and forward-thinking solution provider by sponsoring a conference or exhibiting at an INFONEX event. A limited number of sponsorship and exhibition options are available. For more information or to check availability, contact our sponsorship department at sponsorship@infonex.ca.

 
 
Cancellation Policy

If you are unable to attend, please make cancellations in writing and email to register@infonex.ca or fax to 1-800-558-6520 no later than September 11, 2018. A credit voucher will be issued to you for the full amount, redeemable against any other INFONEX course and which is valid for twelve months (one year) from the date of issue.

Registrants who cancel after September 11, 2018, will not be eligible to receive any credits and are liable for the entire registration fee.

Confirmed registrants who do not cancel by September 11, 2018, and fail to attend will be liable for the entire registration fee.

Substitutions may be made at any time. If you are unable to attend, a colleague may take your place at the conference. Simply contact our registration department so we can transfer your registration and be sure your colleague receives full access to the conference materials, a name badge, and a seat reserved at the conference and workshops.

If you miss the event, your download password allowing you access to all online course materials will be sent to you shortly after the conference takes place.

INFONEX reserves the right to cancel any conference it deems necessary. In the unlikely event that a conference is cancelled, INFONEX's liability is limited to paid registration fees; INFONEX will not assume any further liability for incidental costs including (but not limited to) hotel and air fare. INFONEX also reserves the right to change the date, location, and content for event(s) offered herein without further notice and assumes no liability for such changes.

   
The INFONEX Quality Guarantee

If you find that this event does not meet the high quality standards you expect from INFONEX, we will issue you a letter of credit equal to the value of the event. The individual delegate or any member of his or her company may use this letter of credit for twelve (12) months from date of issue. Write us a letter describing why you were dissatisfied and direct it to the General Manager.

 
 

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Your role as a communications professional in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded services, safeguard agency reputation, and maintain public confidence. New distribution tools and emerging channels for marketing communications offer opportunities for improved dialogue and public administration. Staying up to date on media tools and measurement strategies is essential for successfully managing your communications plan.

INFONEX's Digital Transformation of Public Sector Marketing will help you design an integrated marketing strategy that raises the profile of your agency and help you develop high-quality content that is valuable to your audience - the Canadian people. Drawing on lessons learned from both the public and private sectors, this two-day program will provide insight and guidance on key issues such as citizen engagement, setting goals, tracking progress, and measuring effectiveness, tailoring your message for different media users and audience perspectives, and how to appeal to young Canadians.

Get proactive strategies on integrating social media and emerging digital channels into your overall communications strategy. Understand why investing in digital media content is important for the future of your organization. Examine techniques for developing a proactive, crisis communications plan and learn why monitoring and listening to media channels is important. Learn to engage your audience by developing a compelling story - understand the value of narrative - and evaluate analytics tools that will tell you if you are getting the right message across to the right people.

For over two decades, INFONEX has been developing successful training seminars and events to assist professionals like you to meet the high demands of the public service. Join us at Digital Transformation of Public Sector Marketing, in Ottawa, for practical strategies for the next generation of digital platforms and social media initiatives, and take home tips for fostering engagement and cultivating a beneficial agency-public dialogue. Register today!

Telephone: 1.800.474.4829  |   360 Bay Street, Suite 900, Toronto, ON  M5H 2V6   |   Fax: 1.800.558.6520  |  Contact Us
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