Preparing for Cannabis Edibles
Safeguard Communities and Reap the Rewards of the Edibles Market
October 2 - 3, 2018 · Toronto, Ontario
Day Two Program Agenda: Wednesday October 3, 2018
8:00 - 9:00 Registration and Continental Breakfast
9:00 - 9:15
Opening Remarks from the Day Two Chair
9:15 - 10:00
Determining Potency and Purity: Testing and Microdosing for Infused Products
John Coleman, Co-Founder, COO and QPIC, Anandia Laboratories Inc.
- What is involved in determining potency and purity of edibles
- Importance of ensuring accurate dosage
- Can you classify products by chemical composition?
- How do you determine how much one serving should be?
- Will testing be the bottleneck in getting your product on the market?
10:00 - 10:15 Networking Break
10:15 - 11:15
Packaging, Labelling and Advertising Restrictions: Branding and Marketing Edibles for the Canadian Market
Moderator: Alex Revich, Director, Partner Development, Flowr
Amy Wasserman, Director, Marketing, Recreational Cannabis, Canopy Growth Corporation
Ray Gracewood, Chief Commercial Officer, Organigram
Cameron Bishop, Director, Government Affairs, Privateer Holdings Inc.; Coalition for Responsible Cannabis Branding and Marketing
- Why industry players want to establish brand and presence before the green light signalling legalization goes off
- Packaging, labelling, and warnings
- What can you say about your product?
- Branding and promotion: industry guidelines and government proposals
- Why education may be your best marketing tool
- Focussing on why your product is better and safer
- Can you prevent overconsumption, ensure consistency, and ensure quality?
- When, where, how and to whom can you advertise directly?
- Where advertising complaints come from and where to refer complainants
11:15 - 12:15
Understanding the New Cannabis Culture
Jody Hall, Founder, The Goodship (Seattle, WA)
Adine Fabiani-Carter, Chief Marketing Officer, High Park Company
Starbucks didn't sell just coffee. They sold an experience that changed the public's view of the product forever. Find out how a Washington Seattle company, The Goodship, has done this and created a distinctive culture around edibles that has been so successful they are looking forward to expanding into Canada.
- Elevating the commodity and developing truths about cannabis that will put myths about cannabis to bed once and for all
- The approach the company took to break through and stand out from the competition without traditional marketing and advertising
- Activities undertaken to establish a culture that will be inviting to the market
- Building brands people love and setting the standard for cannabis
12:15 - 1:15 Luncheon Break
1:15 - 2:00
Best Practices for Quality Control of Cannabis Edibles
Michael Bousfield, Owner, Edible Impressions
- Quality standards and quality control
- Hazard assessment and control processes
- Latest techniques to ensure consistency and quality
- Best practices in the production process
- How much cannabis is in each edible?
- Compliance with federal, provincial and municipal regulations
2:00 - 3:00
Police and Emergency Services Issues: What Worries Us About Edibles Is...
Lara Malashenko, Legal Counsel, Ottawa Police Service
Wayne Turner, Director, By-Law Enforcement, City of Waterloo
- Bill C-46 and strengthened regulations around impaired driving
- Bill C-45 amendments to the Criminal Code and other legislation
- Identifying enforcement strategies
- Enforcement involving drug impaired driving, possession, public consumption, illegal storefronts, the illicit market
- Recent research into impaired driving
- Issues with roadside drug testing
- Police training for detection of drug impaired driving
- Powers of investigation, search and seizure
- Need for dedicated enforcement resources
- Are there different tell-tale signs for edibles' intoxication?
- Consuming edibles at work, in public places
- Concerns for fire services
- Can emergency services expect an increase in the number of calls
3:00 - 3:15 Networking Break
3:15 - 4:00
From Seed to Edible: Tracking to the Point of Consumption
- Understanding the supply chain
- The need for a system to collect information about pot products from licensed producers, distributors and retailers
- Strategies to ensure cannabis is not being diverted to illegal markets
- Reporting requirements
4:00 - 4:45
Edibles, Smokeables, Drugs and Alcohol: Policies for Municipal Workplace Safety
Aaron North, President and CEO, Vector Medical Corporation
- How edibles add to the complexity of this issue
- Potential for workers to believe they can smoke/eat edibles on municipal property
- What to do if you suspect the brownies are cannabis infused
- Impaired driving of municipal vehicles
- Recent cases
- Need for specific workplace policies
- Drug testing and edibles
4:45 End of Day Two