Preparing for Cannabis Edibles
Safeguard Communities and Reap the Rewards of the Edibles Market
October 2 - 3, 2018 · Toronto, Ontario
Day Two Program Agenda: Wednesday October 3, 2018
8:00 - 9:00 Registration and Continental Breakfast
9:00 - 9:10
Opening Remarks from the Day Two Chair
9:10 - 10:10
Determining Potency and Purity: Testing and Microdosing for Infused Products
John Coleman, Co-Founder, COO and QPIC, Anandia Laboratories Inc.
Sohil Mana, President, Eurofins Experchem Laboratories
- What is involved in determining potency and purity of edibles?
- Importance of ensuring accurate dosage
- Can you classify products by chemical composition?
- How do you determine how much one serving should be?
- Will testing be the bottleneck in getting your product on the market?
- Impact of high processing temperatures on potency of THC
- Are cannabis ingredients susceptible to rancidity?
- How stable is THC in highly acidic conditions
- How stable is THC throughout the shelf life of the product
- Creative and technical expertise required to achieve the desired sensory and performance attributes
10:10 - 10:25 Networking Break
10:25 - 11:30
Packaging, Labelling and Advertising Restrictions: Branding and Marketing Edibles for the Canadian Market
Moderator: Alex Revich, Director, Partner Development, Flowr
Amy Wasserman, Director, Marketing, Recreational Cannabis, Canopy Growth Corporation
Ray Gracewood, Chief Commercial Officer, Organigram
Cameron Bishop, Director, Government Affairs, Privateer Holdings Inc.; Coalition for Responsible Cannabis Branding and Marketing
- Why industry players want to establish brand and presence before the green light signalling legalization goes off
- Packaging, labelling, and warnings
- What can you say about your product?
- Branding and promotion: industry guidelines and government proposals
- Why education may be your best marketing tool
- Focussing on why your product is better and safer
- Can you prevent overconsumption, ensure consistency, and ensure quality?
- When, where, how and to whom can you advertise directly?
- Where advertising complaints come from and where to refer complainants
11:30 - 12:30
Understanding the New Cannabis Culture
John B. Aird Co-Founder, Chief Executive Officer, Ollibrands
Jody Hall, Founder, The Goodship (Seattle, WA)
Adine Fabiani-Carter, Chief Marketing Officer, High Park Company
Starbucks didn't sell just coffee. They sold an experience that changed the public's view of the product forever. Find out how a Washington Seattle company, The Goodship, has done this and created a distinctive culture around edibles that has been
so successful they are looking forward to expanding into Canada.
- Elevating the commodity and developing truths about cannabis that will put myths about cannabis to bed once and for all
- The approach the company took to break through and stand out from the competition without traditional marketing and advertising
- Activities undertaken to establish a culture that will be inviting to the market
- Building brands people love and setting the standard for cannabis
12:30 - 1:30 Luncheon Break
1:30 - 2:30
Best Practices for Quality Control of Cannabis Edibles
Michael Bousfield, Owner, Edible Impressions
Purvi Desai, Quality Regulatory Consultant, Cannabis Compliance Inc.
- Quality standards and quality control
- Hazard assessment and control processes
- Latest techniques to ensure consistency and quality
- Best practices in the production process
- How much cannabis is in each edible?
- Compliance with federal, provincial and municipal regulations
2:30 - 2:45 Networking Break
2:45 - 3:30
Police and By-Law Enforcement: What Worries Us About Edibles Is...
Lara Malashenko, Legal Counsel, Ottawa Police Service
Wayne Turner, Director, By-Law Enforcement, City of Waterloo
This panel will discuss policing issues relating to flowers and oils before moving on to the edibles.
You can’t smell or see smoke with edibles so it’s harder to detect.
It kicks in later and lasts longer.
What will edibles mean for police and by-law enforcement officers charged with making sure edibles stay out of the local bakery, do not increase drugged driving, result in more emergency calls, or escalate the need for enforcement of other regulations.
Bill C-46 and strengthened regulations around impaired driving
Bill C-45 amendments to the Criminal Code and other legislation
New criminal offences
Police training for detection of drug impaired driving
12-Step Drug Evaluation Test - what’s involved in expert identification of impaired drivers
Right to request samples
Enforcement involving drug impaired driving, possession, public consumption, illegal storefronts, the illicit market
Issues with roadside drug testing
Powers of investigation, search and seizure
Need for dedicated enforcement resources
Are there different tell-tale signs for edibles’ intoxication?
Consuming edibles at work, in public places
3:30 - 4:30
Reporting, Compliance and Security Requirements: Critical Information for LPs and Regulatory Officials
David Hyde, President and CEO, David Hyde & Associates Inc.
- Security requirements for dried flowers and oils Additional requirements for edibles?
- What LPs need to know about reporting and security
- When would a municipal regulator be required to take action for inadequate security? What would a municipal or other regulatory official need to know about security? Is security a by-law enforcement matter? A police matter?
- Need for policies and processes for meeting security requirements
- Need for a security plan, security alarm contract, 24/7 contact information, list of employees, police information checks
- Words of warning
4:30 End of Day Two