This conference helped me to find practical ways to integrate risk management in day-to-day operation.  
- Chief of Active Risk Surveillance, ECONOMIC DEVELOPMENT CANADA

Preparing for Cannabis Edibles

Safeguard Communities and Reap the Rewards of the Edibles Market

October 2 - 3, 2018  ·  Toronto, Ontario
Day Two Program Agenda: Wednesday October 3, 2018
8:00 - 9:00        Registration and Continental Breakfast
9:00 - 9:10
Opening Remarks from the Day Two Chair
Shayne Turner, Director, By-Law Enforcement, City of Waterloo
9:10 - 10:10
Determining Potency and Purity: Testing and Microdosing for Infused Products
Michelle Taube, B.Sc, M.Sc, Business Development Manager, Eurofins Experchem Laboratories Inc.
  • What is involved in determining potency and purity of edibles?
  • Importance of ensuring accurate dosage
  • Can you classify products by chemical composition?
  • How do you determine how much one serving should be?
  • Will testing be the bottleneck in getting your product on the market?
  • Impact of high processing temperatures on potency of THC
  • Are cannabis ingredients susceptible to rancidity?
  • How stable is THC in highly acidic conditions
  • How stable is THC throughout the shelf life of the product
  • Creative and technical expertise required to achieve the desired sensory and performance attributes
10:10 - 10:25        Networking Break
10:25 - 11:30
Packaging, Labelling and Advertising Restrictions: Branding and Marketing Edibles for the Canadian Market
Moderator: Alex Revich, Director, Partner Development, Flowr
Ray Gracewood, Chief Commercial Officer, Organigram
Cameron Bishop, Director, Government Affairs, Privateer Holdings Inc.; Coalition for Responsible Cannabis Branding and Marketing
Kirsten Gauthier, Chief Marketing Officer, 48 North
Ranjeev Dhillon, Partner, Bennett Jones
  • Why industry players want to establish brand and presence before the green light signalling legalization goes off
  • Packaging, labelling, and warnings
  • What can you say about your product?
  • Branding and promotion: industry guidelines and government proposals
  • Why education may be your best marketing tool
  • Focussing on why your product is better and safer
  • Can you prevent overconsumption, ensure consistency, and ensure quality?
  • When, where, how and to whom can you advertise directly?
  • Where advertising complaints come from and where to refer complainants
11:30 - 12:30
Understanding the New Cannabis Culture
John B. Aird Co-Founder, Chief Executive Officer, Olli Brands Inc.
Jody Hall, Founder, The Goodship (Seattle, WA)
Adine Fabiani-Carter, Chief Marketing Officer, High Park Company

Starbucks didn't sell just coffee. They sold an experience that changed the public's view of the product forever. Find out how a Washington Seattle company, The Goodship, has done this and created a distinctive culture around edibles that has been so successful they are looking forward to expanding into Canada.

  • Elevating the commodity and developing truths about cannabis that will put myths about cannabis to bed once and for all
  • The approach the company took to break through and stand out from the competition without traditional marketing and advertising
  • Activities undertaken to establish a culture that will be inviting to the market
  • Building brands people love and setting the standard for cannabis
12:30 - 1:30        Luncheon Break
1:30 - 2:30
Best Practices for Quality Control of Cannabis Edibles
Purvi Desai, Quality Regulatory Consultant, Cannabis Compliance Inc.
  • Quality standards and quality control
  • Hazard assessment and control processes
2:30 - 2:45        Networking Break
2:45 - 3:30
Police and By-Law Enforcement: What Worries Us About Edibles Is...
Lara Malashenko, Legal Counsel, Ottawa Police Service
Supt. Karl Thomas, Director, Organized Crime Enforcement Bureau, Ontario Provincial Police
Shayne Turner, Director, By-Law Enforcement, City of Waterloo

This panel will discuss policing issues relating to flowers and oils before moving on to the edibles. You can’t smell or see smoke with edibles so it’s harder to detect. It kicks in later and lasts longer. What will edibles mean for police and by-law enforcement officers charged with making sure edibles stay out of the local bakery, do not increase drugged driving, result in more emergency calls, or escalate the need for enforcement of other regulations.

  • Bill C-46 and strengthened regulations around impaired driving
  • Bill C-45 amendments to the Criminal Code and other legislation
  • New criminal offences
  • Police training for detection of drug impaired driving
  • 12-Step Drug Evaluation Test - what’s involved in expert identification of impaired drivers
  • Right to request samples
  • Enforcement involving drug impaired driving, possession, public consumption, illegal storefronts, the illicit market
  • Issues with roadside drug testing
  • Powers of investigation, search and seizure
  • Need for dedicated enforcement resources
  • Are there different tell-tale signs for edibles’ intoxication?
  • Consuming edibles at work, in public places
3:30 - 4:15
Edibles, Smokeables, Drugs and Alcohol: Policies for the Municipal Workplace
Sundeep Gokhale, Sherrard Kuzz LLP | Employment & Labour Lawyers
  • How do edibles add to the complexity of this issue
  • Potential for workers to believe they can smoke/eat edibles on municipal property
  • What to do if you suspect the brownies are cannabis infused
  • Impaired driving of municipal vehicles
  • Recent cases
  • Need for specific workplace policies
4:15        End of Day Two



Federal, provincial and municipal governments are in the thick of it, establishing laws and regulations for recreational cannabis. But cannabis edibles are looming just beyond that – with a potentially huge market, and a potentially huge impact on municipalities and public safety.

The bottom line is that legalization of edibles is not too far away! If you're not prepared, informed, and aware of the impact edibles will have you'll be playing catch-up. Licensed producers need to be ready to take advantage of the enormous opportunities offered by edibles. Municipal or provincial regulators need to know all they can about the potential impact on their municipalities and take all necessary precautions. You need information and you need it now!

With the industry moving away from smoking options to meet the demands of what is expected to be a huge market in edibles, it's time to understand the risks and opportunities that will arise as licensed producers expand their product line to include what you can eat, drink, vape, dab, spray, take as a capsule, sublingually or in a myriad of other ways. It's time for regulators to grasp the potential impact edibles can have on the health and safety of their communities.

INFONEX's two-day program Preparing for Cannabis Edibles will be the ideal forum for learning how to successfully prepare your organization and ready your municipality. Get the most up-to-date information available on edibles. Examine regulatory options and how to effectively comply with specific cannabis laws and food safety requirements. Learn about the differences in the physiological impact on consumers of edibles compared to oils and flowers. Get advice on how to determine potency and purity of the edibles so the consumer understands what he or she is buying. Learn what marketing is permissible and what is not, how to keep edibles away from children, and how to support the key messages that are part of public education.

The information you take away will stand you in good stead as opportunities and risks present themselves in the brave new world of edibles. Register early to take advantage of early-bird savings!

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