This conference helped me to find practical ways to integrate risk management in day-to-day operation.  
- Chief of Active Risk Surveillance, ECONOMIC DEVELOPMENT CANADA

Preparing for Cannabis Edibles

Safeguard Communities and Reap the Rewards of the Edibles Market

October 2 - 3, 2018  ·  Toronto, Ontario
Confirmed Speakers Include:

Eric Foster, Partner, Dentons

Eric Foster's practice focuses on corporate finance, mergers and acquisitions (public and private), regulatory compliance and emerging companies. Eric routinely acts as counsel to both public and private issuers and securities dealers, with a particular focus on the life sciences, mining, real estate and technology sectors. Eric's corporate finance practice involves advising issuers, securities dealers and institutional investors in a wide range of financing transactions, including IPOs, secondary offerings, private placements and other forms of equity and debt financing. In his M&A practice, Eric advises acquirers and target companies involved in friendly and hostile takeover bids, plans of arrangement, reverse takeovers and other business combination transactions.

Eric also regularly provides advice to Canadian public companies on their disclosure, corporate governance, and other corporate and securities law obligations. Additionally, Eric frequently advises start-ups and emerging companies with respect to corporate structure, governance, financing and licensing matters.

Dan Rowland, Principal Consultant, 420 Advisory Management

Dan Roland spent more than three years with the City and County of Denver's Office of Marijuana Policy leading implementation efforts for the first major city in the world to develop a fully legal, commercial industry for cannabis. Dan Rowland helps state, provincial and local governments craft sensible regulations, ensuring the successful implementation of legal markets in the U.S. and Canada. Rowland also consults with private companies related to the cannabis industry that are seeking expertise on operations, investment opportunities, compliance, community engagement, government relations and policy reform. Prior to working with 420 AM, Rowland directed communications and marketing for the City of Denver's Office of Marijuana Policy and Department of Excise & Licenses. He was the spokesman and director of media relations and public affairs for the city's business licensing efforts and first-in-the-world implementation of legalized marijuana regulations.

Dr. Sergio Rueda, Independent Scientist, Institute for Mental Health Policy Research, Centre for Addiction and Mental Health (CAMH)

Dr. Sergio Rueda is an Independent Scientist with the Institute for Mental Health Policy Research at CAMH. He is also Assistant Professor in the Department of Psychiatry at the University of Toronto and Adjunct Scientist at the Institute for Work & Health.

Dr. Rueda has a background in psychology and clinical epidemiology, and brings with him vast knowledge and experience in community-based research. He has been involved in policy-relevant research around labour force participation, working conditions and income security, the impact of employment conditions on health outcomes, as well as how psychosocial stressors and resilience factors affect the mental health of people living with HIV. Dr. Rueda has also been involved in a portfolio of community-based research projects examining the economic and related social challenges of people with HIV and overseeing a knowledge synthesis program that is responsible for a growing portfolio of scoping and systematic reviews focusing on the health effects of a variety of psychosocial stressors and determinants of health.

David Skinner, Senior Associate, Global Public Affairs

David Skinner has over 30 years of achievement in health policy and leadership of one of Canada's most respected industry associations. During his 34-year tenure at Consumer Health Products Canada, David led business strategy and government relations activities for the association. David managed many key files principally with Health Canada, Provincial Health Ministries and stakeholders in the professional, retail and distribution sectors.

From playing a pivotal role in provincial harmonization efforts on drug scheduling to chairing the Assistant Deputy Minister's Advisory Committee on Management, David has led an industry-wide approach to continuous improvement of the regulatory environment for healthcare products.

David has also played a strong role with professional associations such as the Canadian Foundation for Pharmacy, the Council on Drug Abuse (a national charitable organization) and served for 32 years on the Board of the World Self Medication Industry (a global association officially recognized by the World Health Organization). An accomplished and Certified Association Executive, David served on the National Board of the Canadian Society of Association Executives for 6 consecutive years and made a major

Amy Wasserman, Director, Marketing, Recreational Cannabis, Canopy Growth Corporation

Amy Wasserman is the Director of Marketing, Recreational Cannabis at Canopy Growth. She is responsible for leading the development and execution of all marketing activities for Canopy's suite of owned and partner brands, including Tweed, Leafs By Snoop, FORIA, DNA Genetics and beyond.

Prior to her foray into the burgeoning cannabis industry, Amy teamed up with competitive eSports platform, Virgin Gaming, to oversee the launch of hundreds of online video game tournaments, the build-out of a co-branded app in the Xbox Marketplace, the release of a global subscription service, and the execution of numerous worldwide live video game tournaments. Before Virgin Gaming, Amy worked for sports and entertainment juggernaut, IMG, and was instrumental in establishing owned fashion properties in Canada, including the launch of the Mercedes-Benz Start Up program and Toronto Fashion Week.




Federal, provincial and municipal governments are in the thick of it, establishing laws and regulations for recreational cannabis, but cannabis edibles are looming just beyond that – with a potentially huge market, and a potentially huge impact on municipalities and public safety.

The bottom line is that legalization of edibles is not too far away! If you're not prepared, informed, and aware of the impact edibles will have you'll be playing catch-up. Licensed producers need to be ready to take advantage of the enormous opportunities offered by edibles. Municipal or provincial regulators need to know all they can about the potential impact on their municipalities and take all necessary precautions. You need information and you need it now!

With the industry moving away from smoking options to meet the demands of what is expected to be a huge market in edibles, it's time to understand the risks and opportunities that will arise as licensed producers expand their product line to include what you can eat, drink, vape, dab, spray, take as a capsule, sublingually or in a myriad of other ways. It's time for regulators to grasp the potential impact edibles can have on the health and safety of their communities.

INFONEX's two-day program Preparing for Cannabis Edibles will be the ideal forum for learning how to successfully prepare your organization and ready your municipality. Get the most up-to-date information available on edibles. Examine regulatory options and how to effectively comply with specific cannabis laws and food safety requirements. Learn about the differences in the physiological impact on consumers of edibles compared to oils and flowers. Get advice on how to determine potency and purity of the edibles so the consumer understands what he or she is buying. Learn what marketing is permissible and what is not, how to keep edibles away from children, and how to support the key messages that are part of public education.

The information you take away will stand you in good stead as opportunities and risks present themselves in the brave new world of edibles. Register early to take advantage of early-bird savings!

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