Good overview and examples, good resources and sources recommended, practical, friendly discussions.
- Communications officer
Senate of Canada

Digital Government

Transformation through Innovation!

February 19 - 20, 2019  ·  Ottawa, Ontario
Day Two Program Agenda: Wednesday, February 20, 2019
7:30 - 8:30        Registration and Continental Breakfast
8:30 - 8:40
Welcome and Opening Remarks from Chair
Guillaume Charest, Advisor, Open Source Software, Treasury Board Canada Secretariat
8:40 - 9:30
Leveraging Data to Build More Customer-Centric Organizations
Diana Esparza, Data Scientist at Export Development Canada, Export Development Canada
  • The need for advanced analytics in Government
  • Evolution of Big Data Business Models & Maturity Index
  • Learn about the leading trends in data-driven marketing and loyalty for today's digital economy
  • How does Big Data & Analytics enable marketers to generate real customer centricity and loyalty to drive marketing performance
  • Big Data Case Studies: Learn how government institutions are leveraging data and analytics to power their business models
9:30 - 10:30
What do Canadian Citizens Want and Expect from Their Public Services? Insights from Citizens First 8
Dan Batista, Executive Director, Institute for Citizen-Centred Service

Citizen First 8 (CF8) looks at how citizens and clients assess government services from all levels of government in Canada and provides actionable data for public sector service executives and managers. CF8 delves into service reputation, client experience and expectations. CF8 takes an innovative approach that offers new insights on key issues facing the public sector today, including the use of behavioral science, and draws on other relevant research that provides a fresh perspective on government services and new technologies.

10:30 - 10:45        Networking Break
10:45 - 11:30
The Metrics and the Magic: Embracing Digital to Drive Communications
Jennifer van der Valk, Managing Director, Marketing and Digital Strategy, Cabinet Office, Government of Ontario
  • Learn how the Government of Ontario is transforming this Communications approach and leveraging an array of digital channels to engage and connect with the public.
  • This session will use two marketing campaign case studies to explore: the opportunities for using data to demonstrate value and ROI
  • the role that customer experience plays in the digital marketing mix
  • how careful targeting can ensure you get the right message to the right audience
  • how a balance of digital and traditional strategies can improve reach and effectiveness
11:30 - 12:30
Blockchain: Not Just a Buzzword in Government
Melanie Gilbert, Business Development Executive, IBM Services Canada
  • What is blockchain
  • How blockchain is disrupting traditional business and operating models
  • Determining if blockchain is right for your organization
  • Exploring some common use cases in government
  • How to get started in implementing blockchain applications
12:30 - 1:30        Luncheon Break
1:30 - 2:30
The Value Isn’t the (Big) Data
Scott Connery, Senior Analyst, Web & Performance Measurement, Natural Resources Canada
  • Looking at getting the context right to get value out of the data you have before you ‘go big’
  • Avoid the latest buzzword: Big Data
  • Plan for data driven success
  • Plant the seeds to grow the data culture
  • Don’t go it alone: success requires department-wide buy-in
2:30 - 3:30
Personas, Journey Maps and the User Centred Design (UCD) Process
Jonathan Rath, Chief Experience Officer, Citizen Experience Design
  • The Canada Revenue Agency is applying UCD to ensure projects and User Experience (UX) deliverables are properly planned, prioritized and delivered in the right phases of software and content development
  • Application of a structured User Experience research and design practice can be transformational (in a good way).
  • Personas, Journey maps, and Usability testing are critical research tools which provide the evidence, insight and context to create meaningful change
  • As services, technology and applications in governments and businesses evolve, it’s important to ensure that user needs are properly understood and prioritized. If you don’t care about the user, why should they care about you?
  • Government departments are mandated to be ‘user-centric’; UX and UCD are the tools to make this a reality for citizens
3:30 - 3:45        Networking Break
3:45 - 4:45
OpenStreetMap - A CrowdSourced Movement
Sukhjit Singh Sehra, Data Scientist, Elocity Inc.
  • What is Volunteered Geographic Movement
  • Why OpenStreetMap
  • How you can map
  • What are spatial quality indicators for VGI
  • Assessing the quality of OSM data
4:45        End of Day Two



Platinum Sponsor

Digital Transformation - Government | IBM



Digital innovation in government is not a new concept, however Canada is playing catch up with other governments internationally, who have been leaders in this field for many years. With that said, Canada is recognizing the growing need for digital innovation in the public sector, and there are many examples of best practices currently being utilized throughout the country. Through these digital innovations, governments will be able to extend their reach, become more efficient, and enhance their service delivery for citizens and businesses.

INFONEX's Digital Government: Transformation through Innovation, a two-day professional-development event, has been designed to provide delegates with all the updates on best practices from various levels of government, throughout Canada. You will be able to better understand whether your organization is ready to become a digital disruptor, leverage innovations, and adapt to citizens evolving expectations.

Attend this event to get insight from municipal, provincial, and federal case studies. Learn about the benefits open data portals for sharing data and where you need to focus your strategic plans for service delivery. Get tips for recruiting and retaining tech talent to ensure you can build capacity to meet your departmental objectives in the digitial sphere.

Digital Government 2019 will allow you to benefit from the thought-provoking discussions, need-to-know updates, and will help you develop practical tool kits to foster transformative innovation in the public sector. Register today!

Telephone: 1.800.474.4829  |   360 Bay Street, Suite 900, Toronto, ON  M5H 2V6   |   Fax: 1.800.558.6520  |  Contact Us
© 2000-2019 INFONEX Inc.