Day One: Thursday, January 28, 2021
10:00 EST
10 min
Welcome and Opening Remarks from the Chair
Josh Bowen, Director, Relaunch Coordination Team, Northern Alberta Institute of Technology
10:10 EST
60 minBlind Spots in Crisis Communications
- Learn through an exploration of case studies where your blind spots may be
- Understand the inherent risks of carrier networks that are common to public and private Carriers
- Implement a resilient communications network using non-typical communications pathways
- Learn how to create interoperability between unassociated communications pathways
- Understand the importance of thorough and regular exercising of failover and business continuity plans
11:10 EST
60 min
The Importance of Having a Diverse Subject Matter Expert Group for Crisis Communications, a Perspective from the Healthcare Sector
Andrew Moull, Emergency Disaster Management Specialist, Hamilton Health Sciences
- Importance of the SME position in the command centre
- The need for a team vs an individual SME
- How to incorporate the SME group effectively
- Putting together the right team
- Hamilton Health Sciences SME group during COVID-19
12:10 EST
60 minBreak
13:10 EST
60 min
Communicating Throughout your Crisis: Learning from COVID19
Shawna Bruce, Director, M.D Bruce & Associates Ltd.; Risk and Crisis Communicator
- Why the COVID-19 crisis was different
- The science behind communicating risk
- How to effectively communicate to your public in an emergency or crisis – A Case Study Review
14:10 EST
20 minBreak
14:30 EST
60 min
When Leading Through Complex Crises, Prioritize Communications: Lessons from the Closure and Reopening of a Major Post-Secondary Campus
Josh Bowen, Director, Relaunch Coordination Team, Northern Alberta Institute of Technology
- Level-set expectations early; up, down, and across.
- Set the comms team up for success before activation!
- Develop emotional communications before they are needed.
- Navigating your audiences effectively takes deliberate preparation.
- Everyone is a communicator, leveraging the whole team.
15:30 EST
60 min
Protecting the Public with Effective Communications
- Communicating with the public in a secure, reliable way is vital to an organization’s operations, whether they are local residents or temporary visitors. An effective communication solution can allow you to reach targeted individuals, with relevant information, on any device
- In this session you will learn about best practices in planning, preparing and responding to critical events when being faced with the unexpected
16:30 EST
Closing Remarks from the Chair
Josh Bowen, Director, Relaunch Coordination Team, Northern Alberta Institute of Technology