Ed oversees crisis preparedness and crisis response for Mars, and partners with multiple internal stakeholders to align on Mars’ positions and responses to critical issues facing the business.
In this role, Ed established Mars’ first globally aligned crisis management program, bringing the company’s numerous business segments together to coordinate efforts in preparing for, preventing and managing threats to the company’s reputation. This work includes developing a comprehensive training program for management teams across Mars, ensuring leaders are equipped to prevent situations from becoming a crisis, and to manage crises according to the Mars Purpose and The Five Principles. He works closely with the Mars Leadership Team to coordinates the corporate Crisis Management Team and serves as a strategic resource for Mars leaders throughout the world in best practice for crisis management.
Earlier in his tenure at Mars, Ed began the transformation for Mars’ Consumer Care function, creating the first global standard for conducting interactions with consumers across all Mars segments, and led the creation of the Consumer Care job function within Corporate Affairs. After establishing a cross-segment team of experts, Ed led a project to update the technologies supporting the Consumer Care function, leading to the creation of Mars Pulse, a comprehensive consumer management system based on Salesforce technology, which now manages 89% of all consumer contacts across Mars.
Ed joined Mars in 2010 after more than a decade advising numerous clients in public affairs, government relations, corporate positioning, crisis and issues management, and stakeholder outreach in Texas, Washington, D.C., and Sydney, Australia.
He has managed crisis and litigation communications for Dole; community outreach and public affairs during the DeepWater Horizon oil spill; media relations and outreach to minority communities for the U.S. Bureau of Engraving and Printing; media relations, advertising, sports marketing, and consumer care for the Public Utility Commission of Texas; and issues management for Accenture.
For two years, Ed represented global, national and local clients to federal and state/territory governments in Australia. Based in Sydney, he served as a federal lobbyist for Nutricia and Colgate; managed media relations for Hankook Tyres; and issues and crisis management for Colgate and Accenture.
Ed earned a bachelor’s degree in psychology and journalism from Texas A&M University. A lifelong classical singer, he sings with the Choral Arts Society of Washington, a Grammy award-winning leader in the choral music field and an icon in the Washington, D.C., cultural scene. Performing with the group’s Chamber Singers and the Symphonic Chorus, he has appeared on numerous recordings and television broadcasts in addition to the group’s annual concert series at the John F. Kennedy Center for the Performing Arts.
He also serves on Choral Arts’ Board of Directors, chairing its Audience Development Committee and serving on the Governance and Development committees. He has also served as special brand adviser to the Executive Committee, and co-chairs a working group to redefine Choral Arts for the future. In July 2020, Choral Arts launched an entirely new brand identity and strategic plan to bring choral music into the future.
Ed is also an accomplished photographer whose work has appeared in Artforum, Roll Call, DCist, Londonist and NPR.org, and his work has appeared at the Corcoran Gallery of Art, Longview Gallery, the DCist Exposed Photography Show, InstantDC and FotoweekDC.
He lives in Washington, D.C., with his partner, Heather, and their cat, Mimolette.